Discussion about offering hcv drugs to egypt and india
Question: If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries? Is that a fair price?
Essay: Gilead: Hepatitis C Access Strategy (A)
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Advises Lauren - does she have any remedies available under ACL for her situation? What about Sam? Is he responsible for the College?
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Choose a potential market (country) that offers the company the best market opportunity for International expansion and provide a PEST/C
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries?
provide a PEST/C Political/Legal, Economic, Social, Technological/Infrastructure and Cultural summary report on the country.
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1) What is the loyalty program? 2) From a consumer perspective, why do you believe that loyalty program is a marketing advantage for the company?
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