Discussion about offering hcv drugs to egypt and india
Question: If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries? Is that a fair price?
Essay: Gilead: Hepatitis C Access Strategy (A)
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Advises Lauren - does she have any remedies available under ACL for her situation? What about Sam? Is he responsible for the College?
Executive Summary (This should contain the overall goal and how it is going to be implemented or project design and the factors involved)
Do you think high-efficiency technology is enough to make washers and dryers heterogeneous shopping products? Explain.
Choose a potential market (country) that offers the company the best market opportunity for International expansion and provide a PEST/C
If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries?
provide a PEST/C Political/Legal, Economic, Social, Technological/Infrastructure and Cultural summary report on the country.
Question: What is the importance of Product and Pricing in an offering?
How is negative news handled in your culture? How would typical business communicators refuse a request for a business favor (such as contribution to a charity)
1) What is the loyalty program? 2) From a consumer perspective, why do you believe that loyalty program is a marketing advantage for the company?
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