What is the importance of product and pricing in an offering
Question: What is the importance of Product and Pricing in an offering?
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If Gilead chooses to offer HCV drugs to Egypt and India (the two countries described in the case), how should it price and promote the drug in those countries?
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: What is the Market Concentration %? Is this high, medium or low? Is this a good or bad thing for your company? Why?
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