Case study - the swatch group
Problem: Using "The Swatch Group" Harvard Business School case study, outline the following:
1) Brief overview of the facts.
2) Discussion of the central problem of the case.
3) Brief analysis of the case
4) Recommendation to the central problem
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Why are ad agencies and their media partners not responsible for creating an unhealthy materialistic consumer culture in the U.S by convincing consumers
How do they specifically impact business, trade, and consumers? Comment on how culture might affect the acceptance of this product, or not.
Write an article that discusses how you chose to segment the market. Discuss the customer profile, segment name, and image for each segment.
discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas.
Using "The Swatch Group" Harvard Business School case study, outline the following: 1) Brief overview of the facts.
Describe in detail the proper approach in segmentation, targeting and positioning, that influence strategy to serve a market of your choice with modern methods.
Compare and contrast the Ameritrade (discount brokerage) and Wealthsimple (robo-advisory) ads in the slide deck. What are 3 differences in the key messages?
Why do we need to have uniformity in advertising message with different advertising campaigns? Give examples.
Develop Customer Value Recommendations for Apple as a company and its products like the iPhone that are:
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Are they willing to learn about different cultures? Yes or No. Why? I'm willing to learn about different cultures, I'm Asian and I know my culture
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Stereotypes and discrimination create impacts of community values and attitudes and can result in social devaluation and marginalisation
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