Identify the market position that this service has. (Hint: market position is NOT size or share.
One way to help you answer this question is to discuss what comes to the consumers' minds when they are asked about the service.)
Discuss the market strategy that should be used relative to the position identified. Does the company use this strategy?
Make sure to provide specific examples. How effective is this position for your service?
Discuss the potential effect of repositioning the service and what the company would need to do to reposition the service.