How would you counter this strategy if you were the


Identify 2-3 challengers (competitors) of this service. If you were a consultant for the challenger, what strategy would you recommend to gain share over this service?

For each challenger, is the best strategy being used? Why or why not?

How would you counter this strategy if you were the decision maker regarding the service you identified in question 1?

Why do you think this strategy would be the best? Provide specific examples.

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Marketing Management: How would you counter this strategy if you were the
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