Using Starbucks as an example:
Interpret syndication of information as the use of social media.
Describe how social media is used for your service (i.e., identify and explain the various tools used for service promotion and brand building for your service). Is the current strategy being used the best one? Why or why not?
What recommendations would you make to use/change how social media is used advantageously for your service?
Has your service had to deal with counteracting negative social media? If so, explain how the company did this. If not, what recommendations would you make if a negative message was posted on social media about your service? Explain and provide recommendations for change.