Discuss the potential conflict among the various promotion, Marketing Management

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Discuss the potential conflict among the various promotion

Question: 1. Discuss the potential conflict among the various promotion managers. How could this be reduced?

2. Explain why sales promotion is currently a weak spot in marketing and suggest what might be done.

3. If sales promotion spending continues to grow-often at the expense of media advertising-how will this affect the rates charged by mass media (or advertising time or space? How will it affect advertising agencies?

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Marketing Management: Discuss the potential conflict among the various promotion

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Marketing Management: Discuss the potential conflict among the various promotion

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