Question: 1. Would promotion be successful in expanding the general demand for:
(a) raisins,
(b) air travel.
(c) tennis rackets,
(d) cashmere sweaters,
(e) high-octane unleaded gasoline,
(f) single-serving, frozen gourmet dinners,
(g) cement? Explain why or why not in each case.
2. What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer.
a. Candy bars.
b. Pantyhose.
c. Castings for car engines.
d. Car tires.
e. A special computer used by manufacturers for computer-aided design of new products. Inexpensive plastic raincoats. A camcorder that has achieved specialty-product status.