Question: 1. Discuss how slower population growth-especially the smaller number of young people-will affect businesses in your local community.
2. Discuss the impact of the aging culture on marketing strategy planning in the United States.
3. Name three specific examples of firms that developed a marketing mix to appeal to the baby boomers.
4. Some demographic characteristics are more important than others in determining market potential. For each of the following characteristics, identify two products for which this characteristic is most important:
(a) size of geographic area,
(b) population,
(c) income,(d) stage of life cycle.