Disadvantages of programmatic advertising


Discuss the below:

Watch two videos then answer questions:

Understanding Programmatic Digital Advertising - IAB Digital Simplified

Real Time Bidding 101

Q1. What is Programmatic Advertising?

Q2. What is RTB?

Q3. Discuss potential advantages and disadvantages of programmatic advertising from the view of marketers (companies or advertisers) and from consumers.

 

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