1) Explain the interrelationship between consumer behaviour as the academic discipline and the marketing concept.
2) Why are consumer’s requirements and goals constantly changing? Write down the factors that influence the formation of new goals.
3) How does sensory adaptation influence advertising effectiveness? How can sensory adaptation be marketers be overcome?
4) Describe a person's attitude toward visiting Disney World in terms of the tricomponent attitude model.
5) Compare and contrast the economic, passive, cognitive and emotional models of consumer decision making.
6) Write down the advantages and disadvantages of global promotional strategies?