Differentiating sales promotion and advertising


1) What are the objectives of advertising?

2) What do you mean by copy writing?

3) Define unfair trade practices?

4) Write down the difference between sales promotion and advertising.

5) What is subliminal Perception?

6) What is the importance of motivational research?

7) What do you mean by opinion leadership?

8) What do you mean by Culture? Explain in detail.

9) What do you mean by Innovation?

10) Define Consumer Behaviour.

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Marketing Management: Differentiating sales promotion and advertising
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