Developing evoked set for purchase decision


Assignment:

Consider a purchase decision involving one of the following types of products. Develop an evoked set of three alternatives for your purchase decision. Then create a list of evaluative criteria that you would use to choose among the alternatives. Research your alternatives in more detail—online, at a store, at a friend’s apartment, and the like. Finally, make your purchase decision. Describe to the class how you made your decision—and why.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Developing evoked set for purchase decision
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