Stimulating consumers to change preferred brand


Assignment:

Choose a partner and select a low-involvement, routinized consumer product such as toothpaste, a jar of spaghetti sauce, laundry detergent, or kitchen trash bags. Create an ad you think could stimulate consumers to change their preferred brand to yours.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Stimulating consumers to change preferred brand
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