Discussion Post: Loyalty Programs
Think about your favorite loyalty program.
1. Briefly describe the program, what it does, and how it is used.
2. What are its benefits to the customer and the marketer?
3. How does the program entice the customer to keep using it?
4. How does it impact the competitive landscape?
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.