Assignment: Marketing Plan
Make at least four marketing mix recommendations for implementation during the next year. Include a rationale for the recommendations, as well as operational details.
Develop a plan for measuring the marketing program after it has been in the market.
Overview and POP/POD Analysis; and your Target Markets, SWOT, and Current Marketing Mix. Revise as necessary, and compile all your work into a cohesive plan.
Format your assignment according to the following formatting requirements:
1. The answer should be 15-25 pages, typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response must have a minimum of 3,000 words, also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Note from the instructor: I strongly discourage using one long paragraph after another throughout your paper. Heavy use of the following is highly recommended, lack of which will affect your grade.
- Shorter paragraphs
- Headings
- Subheadings
- Numbering/bullets
- Listing
- Bolding
- Underlining