Refer to the coffee shop business you want to start and build, write a 6-8 page paper in which you:
Outline a financial plan for your coffee shop
Develop a guerrilla marketing strategy for your coffee shop
Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
Outline a plan for securing sources of debt financing for your second store.
Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides;
Please list references they must follow APA or school-specific format.
The specific course learning outcomes associated with this assignment are:
Describe and analyze the necessary activities and key decisions to start a small business.
Analyze the key financial management considerations in operating a small business.
Develop a guerrilla marketing strategy for a small business. Analyze the role of pricing, credit, and equity financing in defining a business strategy.
Use technology and information resources to research issues in small business management.
Write clearly and concisely about small business management using proper writing mechanics.