Discussion Post
1) Review the Aldi case study. Assess your satisfaction with Aldi and make recommendations about how the company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
2) Analyze the five business-level strategies. Determine how a shopper's experience might change if it switched to one of the strategies (your choice). Explain your rationale.
5 STRATAGIES
• COST LEADERSHIP-is an integrated set of actions taken to produce products with features that are acceptable to customers at the lowest cost, relative to that of competitors.
• DIFFERENTITATION-is an integrated set of actions taken to produce products ( at an acceptable cost) that customers perceive as being different in ways that are important to them.
• FOCUSED DIFFERENTIATION- is an integrated set of actions taken to produce products that serve the needs of a particular segment of customers.
• FOCUSED COST LEADERSHIP
• INTEGRATED LOW COST DIFFERENTIATION -finds a firm engaging simultaneously in primary value chain activities and support functions to achieve a low cost position with some product differentiation.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.