Discussion Post
• Describe the integrated marketing communications perspective and comment on its usefulness to advertising professionals.
• Describe how social media and social networking are impacting advertising media decisions. Include how you are impacted by Social Media marketing.
• When you are considering making a purchase of a product or a service, which marketing channel are you most influenced.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.