What happens if you tie a product to celebrity


Problem 1: What happens when you tie your product to a celebrity that behaves poorly?

Problem 2: Take for example Tiger Woods, many of the companies he endorsed severed ties with him after his affairs were brought to light. However, some of the companies have stuck with him. If you had a product, would you want Tiger endorsing it?

Problem 3: Why or why not? Please explain your answer.

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Marketing Management: What happens if you tie a product to celebrity
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