Assignment: Marketing Communications
This assignment is a continuation of assignment, where you created an ad to introduce your business to establish a brand.
For this assignment you will create an ad for your product/service after identifying which approach to use. You know that attitude consists of three parts: cognitive, affective, and conative; you also know that an advertisement can appeal to any one of the attitude components. Decide which component you think is best for your advertisement and explain why. Design the ad based on the component you chose. You can draw it, create a story board, or use pictures.
Make sure you include a cover page, explain the different attitudes, choose one for your ad and explain why you chose it. At the end of the paper, include your ad.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.