AGEC 385 - Agribusiness Market Planning Assignment: Marketing Plan- The University of Tennessee at Martin.
You will be responsible for developing a complete marketing plan for an approved venture of your choosing. The marketing plans will need to be complete and thorough and demonstrate that you understand what is required for promoting a product.
Outline Format for the Marketing Plan
Executive Summary
• Summarize the overall plan in broad strokes. Highlight the most important parts.
• Should be concise enough that a person could read it in approximately 2 minutes and have a basic understanding of your plan.
Current Situation: Internal
• What is your organizations mission, and how will the marketing plan support it?
• What resources will be needed for the plan?
• What critical elements could make the difference between outstanding and poor marketing performance?
• What strengths and weaknesses do internal factors represent for my organization?
Current Situation: External
• What are the most important external trends affecting my marketing?
• What opportunities and threats do external factors pose to my organization?
• What types risks is the business dealing with?
Competitive Factors
• Who are my current competitors and what industries could become competitors in the future?
• Market share of each competitor
Marketing Strategy (Targeted Segments and Service Requirements)
• What are my goals and expected outcomes?
• Who are my customers? Demographics?
• How will we do customer service?
Marketing Direction and Objectives
• Specific objectives for your business and how you plan to progress
Product Strategy
• What is your product and how is it different?
• Features, advantages, and Benefits of the product
Pricing Strategy
• Fixed and variable costs
• Breakeven volume
• Competitor pricing
• Promotional pricing
Communications and Influence Strategy
• How will you advertise?
• What types of sales promotions will you use?
• How will public relations be completed?
• Will you use direct marketing strategies? Personal selling strategies?
Channel Strategy
• Retail locations versus online?
• Why did you choose the locations? Online?
Financial and Forecasts
• What are the costs associated with the marketing plan?
• Who will do what tasks?
• Management assignments?
• Expected profit and loss analysis
• Marketing budget
Implementation, Metrics and Marketing Control
• Contingency plans
• Implementation schedule for the phases of the plan
• What measures can we assess to make sure that we are successful?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.