Discussion 1: "Business-Level Strategy"
• From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
• Analyze the five business-level strategies discussed to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Discussion 2: "Diversification"
• From the e-Activity, suggest one way the company you researched could increase its level of value-creating diversification. Provide specific examples to support your response.
• Building on the topic above, determine how diversified the company you research could become before it created a negative impact on the company's bottom line. Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.