Homework: Market Segmentation and Buyer Behavior Presentation
Resource: Market Segmentation and Buyer Behavior Grading Guide
Create a 12 to 15 slide Microsoft PowerPoint presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups.
Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments).
Choose two of the companies from the list below:
i. Sports Spectrum Greeting Cards
ii. Ty Beanie Babies
iii. Sara Lee Desserts
iv. Skeeter Boats
v. Gold Bond
Examine each company's website to determine what segmentation strategy the firm uses.
Answer the following questions, and provide explanations for your responses:
i. Who is the intended target market for the website?
ii. What communications objectives do you think the company is trying to accomplish?
iii. What product-positioning strategy is being used?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.