Problem: Integrated Brand Promotion Plan
Describe your product or service in its competitive market. Define the key features of your product / service. Define the product category in which your brand competes. Provide background information about the "health and direction" of this product category and the leading competing brands. This section should be thoroughly cited.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.