Discussion Post
What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others' assumptions.
Text Book: A Preface to Marketing Management by J. Paul Peter and James H. Donnelly, Jr., Twelfth Edition.
Chapter 2: "Marketing Research: Process and Systems for Decision Making"
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.