Homework: Marketing To the Bottom of the Pyramid
Read through Case. Then, addresses the following:
• Summarize the case in one paragraph.
• Question #1 from the case: Develop a set of guidelines that the company could use to start evaluating the potential of a specific Bottom of the Pyramid (BOP), market segment for one of its products.
• Question #2 from the case: Argue either pro or con on one of the following:
o Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, and so on, to people with little disposable income?
o Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?
o One authority argues that squeezing profits from people with little disposable income-and often not enough to eat-is not capitalist exploitation but rather that it stimulates economic growth.
• Describe the types of challenges a global marketer might face when using a bottom-of-the-pyramid strategy?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Case.rar