BUS 5112 Marketing Management Homework- University of the People - California
Read the Medi-Cult Case Study located in the Reading homework section. Medi-Cult, a biotech company based in Denmark has developed a new alternative to In Vitro Fertilization called In Vitro Maturation (IVM). These methods are used to help infertile couples have children. IVM significantly reduces the time needed to mature an egg from 30 days to just 2 days. Importantly, it is a hormone-free treatment thus sparing women a number of psychological and physical side effects.
Read the General Guidelines for Case Studies before beginning this homework.
Once you have read the case, assume that you are a sales consultant for these products. Prepare short paper responding to the questions listed below:
i. Mention the major markets for Medi-Cult products.
ii. What are the striking benefits as mentioned in the study for marketing these products to consumers?
iii. Briefly describe Medi-Cult marketing strategy model.
iv. What other product-pricing strategies, if any, would you recommend for Medi-Cult to maximize profit in the short and long-term?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.