Module Assignment: Product Marketing Project - Integrated Communication Program And Entering Foreign Markets
For the piece of your project, you will explore two concepts important to completing your marketing plan.
1. It is now time to think about how you will create awareness for your product, communicate features and benefits, and entice potential customers to buy. Develop an integrated marketing communication program for the product you have decided to market. Use the eight step process of developing effective communications as a guide for this assignment. This section should be 2-3 pages in length.
2. You now find your product is performing quite well so you have decided to take the product abroad to one of the developing markets such as Brazil, Russia, India, Indonesia or South Africa. Explain the entry mode best suited for your product. Describe the product and communication adaptation strategies will you use? This section should be 2-3 pages in length.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.