Assignment: Country Market Report
Write a 9 pages country market report of introducing the company Crayola crayons into the country Nigeria. Must be new material. Not from recycled paper.
Completing a County Market Report where you will explore how to take a product (approved the instructor) into a foreign country and develop a marketing plan for that product in the target country.
Format:
I. Executive Summary
II. Environmental Review
o Economic Environment o Cultural Environment
o Political and Regulatory Environment
III. Buyers and Competitors o Buyer Behavior
o Local and Global Competitors
IV. Global Participation Strategy o Global Market Participation o Global Market Entry Options/Evaluation
V. Marketing Strategy
o Product/Service Strategy o Pricing Strategy
o Distribution Strategy
o Promotion Strategy
VI. Sources.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.