Discussion: Product, Branding and Packaging
Read the GaGa: Not Just a Lady (Case 10) at the end of Chapter 10 and the article, "GaGa's For Lady Gaga? Coincidental Celebrity Lifts Local Brands." Answer the following questions based on what you read. Respond to at least three of your classmates' postings.
• Describe and evaluate GaGa's brand building initiatives.
• Why is packaging particularly important for a company like GaGa, which can't afford advertising?
• Do you think GaGa's sherBetter pints and bars are likely to follow the product life cycle of traditional ice-cream products? Explain your answer.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.