Describe the process that coca cola uses to build its brand
Problem:
Describe the process that Coca Cola uses to build its brand. Include possible reasons why the company has or has not been successful in establishing its brand.
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Parker Global Scientific, Inc., (PGS) is an international Fortune 500 manufacturer and distributor of laboratory equipment and supplies based in Chicago.
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What opportunities does it offer to marketers and consumers? What are the best conditions for a successful co-branding opportunity?
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