Brand-building process
Problem:
What is your personal definition of branding? How has the continued growth in the number of brands to choose from affected the brand-building process? Which steps in the brand-building process have the most effect on you as a consumer?
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What role, if any, can external agencies play in developing effective marketing strategy implementation initiatives?
What is your personal definition of branding? How has the continued growth in the number of brands to choose from affected the brand-building process?
Describe the process that Coca Cola uses to build its brand. Include possible reasons why the company has or has not been successful in establishing its brand.
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Investigate the infant care beliefs and practices of one cultural group in your community.
What opportunities does it offer to marketers and consumers? What are the best conditions for a successful co-branding opportunity?
Explain why joint-space perceptual maps have advantages over other types of perceptual maps.
Explain the importance of random sampling. What problems/limitations could prevent a truly random sampling
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