Co-branding or alliance, synergy, marriage, etc
Question 1. What opportunities does it offer to marketers and consumers?
Question 2. What are the best conditions for a successful co-branding opportunity?
Question 3. Create an example involving two products that are currently independent, but would likely benefit from co-branding.
Question 4. Provide an example involving two products that are currently independent, but would likely benefit from co-branding.