Describe the elements of the marketing mix


Assignment:

1. Using information from at least three different sources, describe the elements of the marketing mix (product, place, price, and promotion).

2. In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organization's marketing strategy and tactics.

3. Describe how each element is implemented. Be sure to specifically identify your selected organization and the industry in which it exists.

4. Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper.

Texts:

Marketing, 9/e (Kerin, Berkowitz, Hartley, & Rudelius)

Marketing: An Introduction 9/e (Armstrong & Kotler)

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Marketing Management: Describe the elements of the marketing mix
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