Discussion: Operation Management
Read the IKEA: Design and Pricing case on pages 69-71. Answer questions 1, 2, 3, 4 (listed at the bottom of the document with reference for book. In addition, research IKEA and relate one significant/important/interesting aspect of IKEA that you will share with others. Be sure to reference it correctly.
Case: IKEA: Design and Pricing
Jacobs, F. Robert; Jacobs, F. Robert. Operations and Supply Chain Management (Mcgraw-hill Education) (Page 69-71). McGraw-Hill Higher Education. Kindle Edition.
Questions
1. What are IKEA's competitive priorities?
2. Describe IKEA's process for developing a new product.
3. What are additional features of the IKEA concept (beyond its design process) that contribute to creating exceptional value for the customer?
4. What would be important criteria for selecting a site for an IKEA store?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.