Discussion Post: Event Sales and Marketing
• Explain the role of secondary data in gaining customer insights.Where do marketers obtain secondary data, and what are the potential problems in using such data?
• What are the advantages of Web-based survey research over traditional survey research?
• Compare open-ended and closed-ended questions. When and for what is each type of question useful in marketing research?
• Summarize an article describing a marketing research study. Describe how the data were collected. Is the research objective exploratory, descriptive, or causal? Explain your conclusions.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.