Essay Problem
Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will need to complete the following list:
1) Briefly introduce the company you have chosen.
2) Gather examples of its activities and products that support its business model. Remember to properly cite and reference the sources of information you find. You should have at least two references from business-related or news websites.
3) Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
4) In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
5) Examine how these factors influence the promotional strategies of your chosen company.
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.