Analysis Homework
Directions
Part 1
a) Your answers should show familiarity with the text and topics being covered in the unit.
b) Use the text, lecture notes, and/or PowerPoint as references
c) Each question response should consist of at least 150 words.
d) Responses should be free of typographical, spelling, and grammar errors.
e) Describe the components of a promotion mix and the different factors can affect them
f) Understand what a unique selling proposition is and how it is used.
g) Identify different message strategies.
h) Define search engine marketing.
i) Describe how search engine optimization (SEO) works.
j) Describe the ways in which companies are using social media marketing.
k) Explain what some of the best practices are for using social media to market products.
Part 2
a. Describe the components of a promotion mix and the different factors can affect them
b. Give an example of the unique selling proposition for one of your favorite brands. What is your unique selling proposition?
c. Think about and provide examples of two different message strategies you've seen in commercials in the last year. Why do you think they were or were not effective?
d. What are the different ways in which a company can improve its search engine rankings?
e. What are pros and cons of using social media to market products?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.