Assignment
Introduction
Complete a brief, 2,500 words marketing plan for either a business you wish to start, or an existing business of your choosing.
Learning Outcomes
o Apply the concepts of the marketing mix to the formulation/evaluation of marketing strategies relative to particular target markets, environments (economic, technological and competitive), and desired positions in market places (both local and global). Aeas to be addressed include an integrated communication strategy, branding, packaging, pricing, product/service design, methods of delivery and product life cycle.
Directions
I. You must not violate The University's guidelines with respect to plagiarism.
II. Your plan must contain the following required headings and subheadings for the marketing plan.
a. Executive Summary
b. Situation Analysis
1. Company analysis
2. Customer market analysis
3. Competitive market analysis
4. External market environment
5. SWOT analysis
a. Marketing strategy
i. Target Market
ii. Product
iii. Place
iv. Promotion
v. Price
b. Implementation and control
III. Review the marketing plan template (attached) in the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Marketing-Plan-Template.rar