Assignment: Digital Marketing Plan
i. Title Page
ii. Table of Contents
iii. Introduction to organization/business
iv. Web Design and Mobile Website Strategy (discuss and include example of the strategy, approach, website techniques, landing page, conversion etc.).
v. Analytics Tools and Strategy (what analytics tools would you use, what would you track and analyze? How will this inform your strategy?).
vi. SEO, SEM and Remarketing Plan and Strategy (what paid and unpaid techniques will be used and how will remarketing be done?).
vii. Email Marketing Plan and Strategy.
viii. Social Media Marketing Plan and Strategy (be specific, don't just say Nissan should do social media marketing).
ix. Video Marketing Plan and Strategy.
x. Mobile Marketing Plan and Strategy.
xi. Legal and Privacy Strategy (discuss 2-3 important laws and rules based on your chosen digital marketing strategies and how you would comply with these)
xii. Conclusion.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.