Homework
Instructions
For this homework, read the case study, "Running the Numbers: Does It Pay?". Once you have read and reviewed the case scenario, address the following points, using thorough explanations and well-supported rationale:
a. Compile a short literature review, summarizing the case study's main points, which might be used in this research project.
b. Apply the stages of the market research process described in Chapter 3 to how you might approach this situation.
c. Derive a hypothesis for each research question. Provide a sound rationale or theoretical explanation that leads to the hypothesis.
d. Does this present Dr. Ray with an ethical dilemma in any way?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.