Assignment
Read the case study several times to familiarize yourself with the company's situation. Then, think about the following questions when you are analyzing the case:
o What are the major challenges facing Sweet Leaf?
o Assess the company's internal capabilities and external operating environment. What implications can be drawn for the marketing strategy?
o Perform a customer and competitive analysis for Sweet Leaf. What implications can be drawn for the marketing strategy?
o Assess the profitability of the existing distribution channels. What conclusions can you make?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.