Assignment: Competitive Environment and Entry Strategy
Create 2 to 3 slides Microsoft PowerPoint presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed.
a. Discuss the various types of criteria that might be employed to determine global market segments.
b. Explain the cultural and political issues that your company (Apple) must address before entering your new market (Australia). Evaluate the pros and cons of standardization.
Format your assignment according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.