Assignment:
Q1. What are three personality traits which affect consumer behavior?
Q2. How does the locus of control affect personality?
Q3. What are the three components of a consumer’s lifestyle?
Q4. Define psychographics, and discuss its use and potential limitations.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.