Assignment:
Q1. How can innovations be described in terms of degree of novelty and types of benefits? How does the degree of novelty affect consumers’ behavioral change?
Q2. What is cocreation and what are its potential benefits?
Q3. What is the difference between adoption and diffusion? How does the concept of resistance relate to adoption?
Q4. Under what circumstances might a consumer follow the high-effort hierarchy of effects in adopting an innovation?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.