Defining an effective e-commerce model and strategy


Discussion:

Transitioning to Bricks and Click

Discuss the following key challenges faced by a business wanting to convert its business processes from the traditional form to e-commerce processes:

a) defining an effective e-commerce model and strategy,

b) dealing with consumer privacy concerns, and

c) overcoming consumers' lack of trust.

use examples from a specific company (companies) to support your points.

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Microeconomics: Defining an effective e-commerce model and strategy
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