Assignment:
Part one :
Define product advertising, institutional advertising and public relations.
There are different types of advertisements. Describe two types of advertisements and find an example of those two you explained and post it in your discussion.
Use a real-world example to discuss how companies can deal with unfavorable public relations.
Part 2:
Define communication.
Briefly describe the communication process.
What are the four elements of the promotion mix?
Explain the factors that are used to determine a promotion mix for a product.