Define attribution and equity theory


Assignment:

Q1. How does post-decision dissonance differ from post-decision regret, and what effect do these have on consumers?

Q2. Describe how consumers acquire information about goods and services by learning from their experiences with the commodities.

Q3. How do expectations and performance contribute to disconfirmation?

Q4. Define attribution theory and equity theory, and explain how they relate to dissatisfaction.

Q5. What is the role of feelings in influencing satisfaction and dissatisfaction?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Define attribution and equity theory
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