Crisis management plan for a public relations campaign
Question 1: Please describe a crisis management plan for a public relations campaign.Question 2: Please describe strategies to evaluate the effectiveness of a public relations campaign.
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Need assistance in preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mission statement.
Discuss how these measures establish a linkage between marketing activities and company performance.
Question: Provide an explanation about the types of contributions the sales department can make towards the success of an organization? The solution also needs citations and references.
Conduct independent research on the Internet to find an example of a major marketing/advertising failure. In the format of a case study to be contributed to a textbook on marketing, describe the failure and list and analyze reasons given for it.
Question 1: Please describe a crisis management plan for a public relations campaign. Question 2: Please describe strategies to evaluate the effectiveness of a public relations campaign.
Many products are sold successfully without the use of a direct salesperson but through the use of sales promotions. What are some types of sales promotion techniques?
The key to integrating the sales and marketing strategies is to achieve a workable balance. How can this be accomplished? Is this done successfully in most organizations - why or why not?
Share your point of view about the meaning and role of marketing and customer relationship management. To explain, try to think of examples of companies you have relationships with -- dry cleaners, a candy bar company, insurance company, or restau
Problem: This following item was posted on Tom Peters blog (one of my favorite business writers) this last month. Do you agree or disagree with the opinion stated and why?
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